Overcoming marketing challenges in a pandemic

Gurjinder Bhogal, Director of Black Mamba Marketing & Events (MarketingMummy.Com), specialises in Go-To-Market Strategy and Audience Development. In this exclusive iMoney Show podcast, she talks about how the past 12 months have been among the hardest of her career. No one was prepared to see their business through the shockwaves of a global pandemic, which is still hitting the economy hard. However, marketing your business remains as important as ever and she has some answers.