What does it mean to live a life of purpose beyond worldly success? That existential question drives the Consciouspreneur Campaign, a new charity fundraiser launched by two India-born authors residing in London.
Manoj Gupta, author of the upcoming book ‘The Consciouspreneur’, conceived this initiative along with his mentor Ritesh Nigam of Inkdness, a platform uniting authors and charitable causes. Their goal is to ignite a movement of mindful business leadership and uplift communities worldwide.
Since launching at the end of last month, the campaign has raised over 40 per cent of its ambitious £4,500 target, thanks to 32 donors’ belief in their mission. But for Gupta and Nigam, impact transcends money raised.
What inspired this movement? In Gupta's words: "Each day, millions of us go through motions and emotions, almost robotically, not realizing the toll it takes on our mental well-being."
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Modern business culture often encourages living on autopilot, pursuing status and wealth while our inner worlds suffer.
The “Consciouspreneur Campaign” aims to change that by encouraging people to live with intention, purpose and self-awareness. It's about awakening from the trap of "sleepwalking" through life and work.
The two authors have turned to the power of storytelling and grassroots action. Funds raised will provide libraries, books, and learning resources to underserved students in remote regions of the Amazon rainforest in Brazil through GlobalGiving’s charity Vaga Lume.
The campaign offers donors signed copies of Gupta’s book and one-on-one coaching with the author as perks.
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“We invite everyone to participate in this movement for good,” said Nigam.
The end of this month on October 31 marks the book launch supported by the Indian High Commission at the Nehru Centre in London. Originally from India, Gupta is also author of the bestselling ‘New York to NEW YOU’ and promotes mindfulness and self-development through his writings.