Decoding the success of 'RRR' track 'Naatu Naatu' at the 80th Golden Globe Award

Decoding the success of 'RRR' track 'Naatu Naatu' at the 80th Golden Globe Award

History was created at the 80th Golden Globes stage as 'Naatu Naatu' from SS Rajamouli's 'RRR' won the Best Original Song award.

The song's music composer MM Keeravaani, who accepted the trophy on behalf of the team, got emotional on stage during his speech. He said, "Thank you very much, HFPA, for this prestigious award, the Golden Globe. I am very much overwhelmed by this great moment happening, and I am very happy to share this excitement with my wife," he said.

"It's been an age-old practice to say that this award belongs to someone else, not me. So, I was planning not to say those words when I get an award like this. But I am sorry to say that I am going to repeat that tradition because I mean my words," Keeravani said, with the kind of swag which only suited him and that extraordinary moment.

'Naatu Naatu' was nominated alongside Taylor Swift's 'Carolina' from 'Where The Crawdads Sing', 'Ciao Papa' from 'Guillermo del Toro's Pinocchio', Lady Gaga's 'Hold My Hand' from 'Top Gun: Maverick' and Rihanna's 'Lift Me Up' from 'Black Panther: Wakanda Forever'.

What made the song stand out?

Sung by Rahul Sipligunj and Kaala Bhairava, 'Naatu Naatu' was released in March 2022, and since then, the song has been watched more than 111 million times on YouTube. The Hindi version of the song 'Naacho Naacho' has received more than 217 million views.

This lyrical composition of 'Naatu Naatu' by MM Keeravani, high energy rendition by singers Rahul Sipligunj and Kaala Bhairava, unique choreography by Prem Rakshith, and lyrics by Chandrabose are all the elements that make this 'RRR' a mass anthem, a perfect dance craze. By marrying dance history, foundational Indian theatre expressions, the vibrancy of Tollywood, and an easy-to-learn hook step, the 'Naatu Naatu' dance was destined for success. The song appeals to the masses for its universal appeal through a joyous vibe and a hook dance step that has become the rage. Also, Indian culture is reflected in the lyrics, with every line evoking sentiments about the nation's food, flora, and fauna.


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Some fascinating facts about 'Natu Natu'

  • 'Naatu Naatu' was shot as a part of the final leg of the shooting. Filming for it took place at the Mariinskyi Palace (Ukraine Presidential Palace) in Kyiv a few months before the onset of the Russian military invasion of Ukraine.

  • The hook step, performed by Jr NTR and Ram Charan, went viral on social media, and the duo often recreated the viral portion of the dance in the film's promotions.

  • The actors reportedly gave 18 takes to the song. And SS Rajamouli eventually selected the second take as the best one.

  • Besides winning the Golden Globe Award, the track, riding on massive popular opinion in the West, has also made it to the 95th Oscars shortlist for Best Original Song announced by the Academy and is in competition with 14 other songs.

  • Lyricist Chandrabose took half a day to write 90% of the song, but the last 10% took him one year and seven months to complete.


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"Hard work paid off"

'Naatu Naatu' lyricist Chandrabose expressed gratitude for the Golden Globe win, said, "Hard work paid off."

"I am very happy today. These are all very memorable moments for me. Winning the Golden Globe award, it's a big thing for me. I didn't even expect or dream of this thing."

"First of all, I want to thank SS Rajamouli and MM Keeravani for giving me the opportunity to write a song for RRR. Actually, it's a very long journey while creating the song. My effort, hard work, and patience have paid off," he added.

Producer of the period action drama film 'RRR', DVV Danayya, expressed gratitude after his film won the Golden Globe Award for the song 'Naatu Naatu'.

"I am very proud to be the producer of the movie 'RRR'. Thanks to SS Rajamouli for the movie. More than 30 days of rehearsals were held. The whole unit worked very hard, Dhanayya said.


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Ram Charan and Jr NTR have taken the dance world by storm with their steps. After the win, Jr NTR took to Instagram and praised Keeravaani.

"Congratulations Sirji on your well-deserved #GoldenGlobes award. I've danced to many songs throughout my career but #NaatuNaatu will forever stay close to my heart... #mmkeeravaani #rrrmovie," he wrote.

*(With inputs from ANI)

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