A new laugh-riot comedy-drama ‘Janhit Mein Jaari’ is slated for a world digital premiere this week on ZEE5 Global. The film revolves around Manokamna Tripathi, played by Nushrratt Bharuccha, a condom salesgirl who successfully manages to spark conversations on safe sex.
A Bhanushali Studios Limited and Think Ink Picturez production in association with Shree Raghav Entertainment LLP, ‘Janhit Mein Jaari’ [In public interest] is directed by Jai Basantu Singh and written by Raaj Shaandilyaa. Also starring Vijay Raaz, Anud Singh Dhaka, Tinu Anand, Paritosh Tripathi, and others, the film narrates the story of Manokamna in Madhya Pradesh. A tragic turn of events pushes her to immerse herself more emotionally and responsibly into the job than ever before. Will she find her family, seeped in conservative and orthodox ideologies, standing by her side eventually or will she paddle through all alone? The answer to this question forms a considerable part of the narrative.
Bharuccha said: “I am proud of ‘Janhit Mein Jaari’ for many reasons. The film deals with a taboo topic in an entertaining manner and the story is driven by the female actress which is rare.
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“The film has managed to start a discussion around safe sex and take the conversation from people’s bedrooms to living rooms. I am glad that cinema today has the power to bring about a positive change and ‘Janhit Mein Jaari' has done just that. I hope that with its world digital premiere on ZEE5 Global, the film manages to reach out to many more people and keep the positive word of mouth going.”
From power packed punchlines that enlighten and educate and laugh out loud moments that lighten the social stigma around condoms to impactful performances and memorable songs, the film has its heart in the right place.
Archana Anand, Chief Business Officer, ZEE5 Global, said: “With an aim to bring impactful and relatable stories to our South-Asian viewers worldwide, ZEE5 Global is happy to present ‘Janhit Mein Jaari’, a thought-provoking film delivered with humour and sensitivity.
“The film is a social commentary addressing a taboo subject in the most nuanced manner. We are confident that our viewers will appreciate the story and the power-packed performances of the cast in this film.”
Producer Vinod Bhanushali noted: “A combination of Raaj Shaandilyaa’s story and dialogues which is full of laughter with Jai Basantu Singh’s direction that brought these words to screen is what got us immense love by critics and audiences alike. By acing such an important role, Nushrratt Bharuccha has impressed everyone with her performance and hard work.
“We as a team are so proud of ‘Janhit Mein Jaari’ and grateful to the audiences for the love they gave us. This is a story that had to be narrated and had to reach households across the globe and what better than a platform like ZEE5 Global who will take such an important subject to every nook and corner.”
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Shaandilyaa added: “As a filmmaker and a storyteller my main objective is to provide my audience with a socially relevant story which is interesting and has a touch of humour. ‘Janhit Mein Jaari’ starring Nushrratt Bharuccha is one such story regarding a social issue with the main focus on some valid situations we all need to think about as individuals.
“I didn’t struggle at all to choose the cast for this movie as I know how talented and composed Nushrratt is when it comes to her work and after her performance in our previous project together, I couldn’t think of anyone else best for the role but her. The reaction and love from the audience is really overwhelming and I’ll make sure to always excite and entertain my audience with new projects and stories.”
The new series will hit the streaming platform on July 15.
