Sonali Bendre launches new US tie-up for diaspora audiences

Sonali Bendre launches new US tie-up for diaspora audiences

Bollywood star Sonali Bendre, who recently made her comeback with ‘The Broken News’ on ZEE5 Global, announced the launch of the channel’s brand-new partnership with US-based Indian grocery chain Patel Brothers to deepen the connect with diaspora audiences.

As she inaugurated the new Patel Brothers store on Oak Tree Road Edison in New Jersey, she reflected on how the partnership would benefit American Indians.

Sonali Bendre said: “I’m very happy to be here to kick off this partnership between two deeply rooted South Asian brands, The Patel Brothers and ZEE5 Global.

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“As the leading South Asian streaming service, ZEE5 Global has stepped out of screens and is making an effort to bring together the diaspora audiences across the US through multiple community initiatives. Together with the Patel Brothers who are America’s oldest, largest and best-loved Indian chain in the US, we can expect many wonderful initiatives and experiences from this partnership.”

ZEE5 Global also hosted a contest at the store where the participants had to answer questions related to the platform and Patel Brothers. The winner was given an opportunity to shop grocery items worth $200 for free with Bendre as a part of the ‘Shop with the Stars’ contest.

Archana Anand, Chief Business Officer, ZEE5 Global, said: “We’ve seen exponential growth in the US in our first year of launch, and we are happy to have been able to delight our audiences here with our rich content library.

“There’s no better way now to cement our leadership position in this market than with this partnership with the Patel Brothers, another iconic and much-loved South Asian brand, and we look forward to a long, wonderful relationship with them”

Kaushik bhai Patel from Patel Brothers added: “We’re always looking for ways to cater to the needs of NRIs and South Asians in the US hungry for their home culture. We are very happy to partner with ZEE5 Global that shares this ethos.”

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Launched in June last year, ZEE5 Global prides itself as the leading dedicated streaming platform in the US for South Asian content. Home to the biggest blockbusters, latest originals and web series across languages and genres, the platform claims to offer an unparalleled 200,000 hours of content with 100+ hours of new content added daily.

ZEE5 Global also houses one of the biggest South Indian content libraries with hits including ‘RRR’, ‘Valimai, Bangarraju’ and other much loved TV shows across languages.

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