Janhvi Kapoor turns into ‘Roohi’ for new Jio Studios release

Janhvi Kapoor turns into ‘Roohi’ for new Jio Studios release

Bollywood actress Janhvi Kapoor features as a “ghostly bride” alongside co-stars Rajkummar Rao and Varun Sharma for India’s first major cinematic release since lockdown, ‘Roohi’.

The movie is directed by Hardik Singh and produced by Dinesh Vijan and Mrighdeep Singh Lamba and presented by Jio Studios.

Fans have been sharing their excitement at Janhvi’s latest scary looking avatar for the new film, which hit the screens on March 11. After a year of cinema shutters being pulled down, there is major buzz around this film as audiences are itching to go back to the theatres in India. Globally, Bollywood fans will have to make do with streaming the film on Netflix at a later date.

Kriti Sanon and Varun Dhawan were among fellow Bollywood stars who gushed about the latest release on social media as they caught a screening this week.

Roohi’, a Maddock Films production, follows the 2018 box-office success of ‘Stree’ as the team reunites to build upon the universe it had created with a family-friendly, horror-comedy franchise.

Producer Dinesh Vijan, Maddock Films, said: “At Maddock, we are all storytellers driven by our love for cinema in all its vibrant forms. While ‘Stree’ was a genre bending tale that gave audiences something never seen before, ‘Roohi’ takes this vision a step further by offering the same brand of spine-chilling scares and quirky comedy.

“With a partner like Jio Studios that shares our passion for the eponymous bada parda (big screen), we hope ‘Roohi’ rekindles the audience's long-standing romance with the silver screen. It is a film tailor-made to be viewed at your nearest theatre."

The trailer of the film had been released last month and received a resounding thumbs-up across social media channels. Cinema chains in India also welcomed the news of being able to open their doors to audiences once again.

Jyoti Deshpande, President – Media & Entertainment at RIL, said: “We owed it to our partners across the value chain, be it Maddock or the Cinema Exhibitors, to hold on to our fabulous film for this day and give it the grand release that it deserves and promise a complete entertainment experience to our audiences who have waited over a year for this.

“With ‘Roohi’, the magic of Cinema is back… come celebrate with us. We promise to make you smile under your masks."

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