Ajay Devgn's NY VFXWAALA, a renowned Indian visual effects studio, has announced a strategic partnership with the acclaimed Swedish studio, Goodbye Kansas Studio headquartered in Stockholm.
Goodbye Kansas Studios boasts a remarkable portfolio of services, seamlessly integrated across feature films, TV series, commercials, games and trailers. Their expertise spans VFX, FX, CG productions, 3D face and body scanning, digital humans, creature and character design, performance capture, animation and real-time capabilities.
The partnership involves two key relationships: NY VFXWAALA has secured a major stake in Goodbye Kansas, through their offshore subsidiary, and simultaneously launched a joint venture studio in India.
Popular Bollywood star and Founder-Chairman of NY VFXWAALA Ajay Devgn said: “Our endeavours involve setting new benchmarks with each project. We embrace a continuous process of learning, evolution and adaptation to the latest technologies. I am delighted to extend our NY family through the Goodbye Kansas partnership.
“Our unwavering passion for delivering excellence persists, fuelled by our core values and dedication. We take pride in associating with a like-minded partner, GBK, and look forward to this journey together.”
The joint efforts will contribute to creative and technological expertise, delivering technology-driven visual content to film, TV and gaming companies across India, Asia and beyond. By employing global resource planning, the aim is to enhance production efficiency and elevate industry standards.
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“NY VFXWAALA is an ideal partner for Goodbye Kansas, sharing the same dedication to outstanding talent, cutting edge technology and engaging narrative. This strategic partnership brings together our strengths in a way that will benefit both our organisations. Together, we’re positioned to create exceptional value for our customers, and open new development opportunities for our talented co-workers.” says Goodbye Kansas Chairman of the Board Per Anders Wärn.
The strategy involves scalable capacity expansion and intensified sales efforts within existing business segments (VFX, Animation, Game Trailers and In-Game), targeting new geographical markets and capitalising on the growing trend of outsourcing VFX and gaming content. Additionally, they will adopt a global approach to resource planning and talent acquisition.
“Our partnership will significantly contribute to our mutual growth and provide major opportunities for expanding production resources and capabilities, supporting Goodbye Kansas’ journey towards profitable growth” said Goodbye Kansas CEO Stefan Danieli.
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"Our joint vision is to raise the quality benchmark, drive global expansion, and deliver exceptional service to clients worldwide. With unwavering commitment to our goals, we eagerly look forward to expanding our business and welcoming dedicated talent not only in India but globally, to collaborate on an exciting future," added Creative Head and Co-founder of NY VFXWAALA, Naveen Paul.
NY VFXWAALA, India, is an award-winning studio that has worked on approximately 300 films and won a National Award, among other cinematic accolades.
