Tech giant Apple's idea of giving a Bollywood touch to the launch of one of its much-awaited smartphone series – the iPhone 13 – took social media into a frenzy.
After months of rumours and leaks, Apple held its highly-anticipated September event this week and unveiled a slew of products including the iPhone 13, Apple Watch Series 7, an all-new iPad mini, and more in California. While the new tech developments and advancements in the new models took the front seat, it was the Bollywood twist used by the company that has taken social media ablaze.
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At the Apple launch event, the company showcased a promotional video featuring the iconic R.D. Burman song 'Dum Maro Dum' that was originally sung by Asha Bhosle. As per the viral videos, the song played in the ad is a modified version of the song.
Soon after the video went viral, Twitter was flooded with fans going gaga over the tech giant's idea of including the Bollywood twist in the promo.
'Ishq Vishk' director Ken Ghosh tweeted: "Did I just hear a #Dummarodum inspired tune at the iPhone launch? #iphone13series #iPhone #californiastreaming."
Another user commented, "Wow, it's really #DumMaroDum."
"Did anyone notice #iphone13's promo video music is modified version of popular Indian song #DumMaroDum?" commented another user.
One user wrote, "Nice to see legendary Bollywood song being used in the #iPhone13 commercial. #DumMaroDum."