Feted designer Sabyasachi brings a touch of Bollywood to H&M stores

Feted designer Sabyasachi brings a touch of Bollywood to H&M stores
Courtesy: H&M

His garments have been seen on Bollywood superstars — and this summer they can be seen on you, when H&M collaborates with India’s most famous fashion designer brand Sabyasachi. This is how the high street fashion retailer H&M pegged its latest Indian collaboration, launching this week.

To say that the visual world of India’s biggest name in fashion is colourful is an understatement. Sabyasachi Mukherjee is famous for his vibrant and eclectic styles and the handcrafted beauty behind them, notes the announcement.

If you are familiar with Sabyasachis extravagant, Indian bridal wear — as seen on actresses such as Deepika Padukone, Priyanka Chopra and Anushka Sharma — you wont be disappointed. Taking cues from Indias rich textile history, the Sabyasachi x H&M collection mixes modern and traditional silhouettes with a nod towards athleisure and glamping. A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation, meticulously crafted embroidery and multicultural silhouettes.

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“Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to ‘ready-to-wear’ and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life,” Sabyasachi Mukherjee tells ‘H&M’ magazine.

Hailing from Kolkata, Sabyasachi launched his eponymous label in the summer of 1999. Twenty years later he has grown the company to encompass couture, ready-to-wear, fine jewellery and accessories. The designer has five flagship stores across India and has also founded Sabyasachi Art Foundation, a tribute to his artist mother.

At H&M, we are thrilled to announce our collaboration with iconic designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles — a language so stunning that it permanently altered the fashion and design landscape of the country,” says Ella Soccorsi, Concept Designer at Collaborations & Special Collections, H&M.

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