‘RRR’ global success down to universal emotion of friendship

‘RRR’ global success down to universal emotion of friendship

Telugu cinema actor Ram Charan has been riding high on the success of his latest multilingual release, ‘RRR’, which attracted $1.20 million at the UK box office in its opening weekend at the end of March and has continued its successful run.

The epic period drama, which translates as “Rise, Roar, Revolt”, is directed by S.S. Rajamouli (SSR) of ‘Bahubali’ fame and sees Ram Charan take on the role of a young freedom fighter.

Here, the actor tells iGlobal about what he believes are the factors behind the film’s popularity and the experience of shooting the hit song ‘Naatu Naatu’ in Ukraine.

Q

What in your view is the secret of RRR's international success?

A

The emotion of friendship is universal. Irrespective of language or continent audience connect to it and that’s what helped RRR garner a wide range of audience.

Also post ‘Bahubali’, S.S. Rajamouli earned global credibility for his impeccable skill of storytelling. Every person who was involved in the film, worked with strong conviction and I think people from across the globe could see the determination and perseverance.

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Q

What was your personal filming highlight?

A

Sharing screen with my buddy Tarak [co-actor NTR Jr] was undoubtedly the highlight of ‘RRR’ for me. Also being able to work with a director like SSR again is the best any actor could have asked for.

The entire process of filming the film, working with top notch cast and crew is definitely memorable and special to me.

Q

The song ‘Naatu Naatu’ has proved popular worldwide; was it as much fun filming it as it seems?

A

It indeed was. We shot the song in Ukraine. The song was choreographed by Prem Rakshit master. Rajamouli is a man who strongly believes in precision. Both Tarak and I have our own style of dancing… but that’s not what SSR wanted!

He wanted the sync and coordination between Tarak and me to be so on point that we look like one unit… so much so that our trousers also flew at the exact same second! We did 17 takes of the song and finally the second take made it to the cut.

Q

What are some of your upcoming projects?

A

My next film is director Siva Koratala’s ‘Acharya’ along with dad [actor Chiranjeevi], which is all set for release on April 29.

I am working with director Shankar. We are looking at May 2023 release. Subsequently I have a film with director Gowtham Tinnanuri under UV creations banner.

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Q

Finally, do you have a message for your fans in the UK?

A

Thank you for all so much for showering us with so much love and support. It is this love and affection that makes us who we are and drives us to work harder and present you all with good films.

I have both vacationed and filmed in UK several times and it has always been a great experience.

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