As part of the worldwide celebrations to mark 25 years of Bollywood's iconic film 'Dilwale Dulhania Le Jayenge' (DDLJ), distributors Yash Raj Films (YRF) have decided to re-release the film in several territories around the world this week.
Nelson D'Souza, Associate Vice-President – International Distribution at YRF said: "DDLJ is a film that made people fall in love and has constantly won hearts whenever it has been screened across the world.
“On its special 25th anniversary, we are very happy to announce that we are re-releasing 'DDLJ' so that audiences can celebrate this cult classic.
“Audiences all over the world will get a chance to watch the film once again on the big screen as we are planning the re-release in several key diasporas and non-diaspora global markets."
The film will be re-released in the UK, US, Germany, the UAE, Saudi Arabia, Qatar, Canada, Mauritius, South Africa, Australia, New Zealand, Fiji, Norway, Sweden, Spain, Switzerland, Estonia, and Finland, as a start.
Written and directed by Aditya Chopra, DDLJ – starring Shah Rukh Khan and Kajol as the romantic leads Raj and Simran – went on to become the longest-running Hindi film of all time since its release in October 1995. It was considered a turning point in Global Indians being factored into Bollywood scripts, with its plot revolving around a UK-based Indian family with its roots in Punjab.
As part of the anniversary celebrations this month, it was also revealed that a planning application has been made for one of the iconic scenes of the film with Khan and Kajol to be unveiled as a commemorative statue at Leicester Square.
The bronze statue will be a part of the Scenes in the Square cinema trail of the iconic London square, which featured prominently in the film. With its unveiling scheduled for next year, it is hoped that the coronavirus lockdown restrictions would have eased enough to make it possible for the film’s stars to be able to make a physical appearance.