How Kashmiri shawls played starring role in Qatar World Cup

Qatar hosted the FIFA World Cup 2022 and gifted Kashmir pashmina shawls to VIPs as part of the souvenirs basket during the world's biggest sports event, reported Voice of Vienna.

Brand Kashmir is soaring high as these shawls carrying the FIFA logo shall stay as part of the personal collections and memories of people across the globe. FIFA World Cup is one of the most exciting global sports events that takes place every fourth year since 1904. Qatar created history by getting the big game to the Middle East for the first time in history.

Sources said reputed Kashmiri Handicrafts Company 'Khazir Sons' made these specially designed shawls for the FIFA World Cup, reported Voice of Vienna.

Pashmina Shawls were official souvenirs of Qatar. Officials were presenting them to VIPs at every venue.

"Pashmina shawl from #Kashmir with FIFA logo given out to thousands of VIP guests at the Al Bayt stadium Doha. #FIFAWorldCup #Qatar2022," tweeted Dr Tariq Tramboo.

Pashmina is a fine wool extracted from a goat found in the cold desert of Ladakh. The wool is used by the artisans and craftsmen of Kashmir for making exquisite handmade shawls that have a huge demand world over.

(ANI)