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Indian missions in Vancouver, New York, Nicosia win awards

The Consulate General of India in Vancouver, the Consulate General of India in New York and the High Commission of India in Nicosia, Cyprus bagged the National One District One Product Awards in the 'Missions' category for championing the creativity and dynamic craftsmanship of Indian artisans at the global level.

The awards were given by Indian External Affairs Minister S. Jaishankar and Union Commerce Minister Piyush Goyal at a ceremony at the Bharat Pavilion in New Delhi on Wednesday.

The One District One Product (ODOP) Awards were launched by the Department for Promotion of Industry and Internal Trade (DPIIT) on the Rashtriya Puraskar portal. These prestigious awards aim to recognise and honour those who have demonstrated exceptional accomplishments within their respective Districts, States/UTs, and International Missions abroad in achieving economic development through the ODOP approach.

In line with Indian Prime Minister Narendra Modi's vision of Atma Nirbhar Bharat, numerous initiatives have been undertaken by various ministries of the Government of India. One such initiative is the One District One Product (ODOP) programme, spearheaded by the Department for Promotion of Industry and Internal Trade (DPIIT).

The ODOP initiative aims to foster socio-economic development in all districts of the country. The idea is to select, brand, and promote One Product from each district of the country to identify and solve problems associated with each of the chosen ODOP products at all points in their respective supply chains to increase their market accessibility and harness their export potential.

With an objective of enhancing the product, bettering the life of the producer and improving the process, the interventions undertaken by the ODOP team encompass the development of all aspects of the district.

One District One Product (ODOP) initiative is aimed at fostering balanced regional development across all districts of the country. The initiative aims to select, brand, and promote at least One Product from each District (One District – One Product) of the country to enable holistic socioeconomic growth across all regions.

Under the ODOP initiative, all products have been selected by states and UTs by taking into consideration the existing ecosystem on the ground, products identified under Districts Export Hubs (DEH), and GI-tagged products. The finalised list is communicated to DPIIT by the relevant Department of States/UTs. All activities, including exhibitions, capacity building, etc., are undertaken at the state/UT and district level in consultation and coordination with the States/UTs.

(ANI)

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