Fashion brand DressBio is inspired by the fierce, independent and beautiful women, and each of its design is a testament to classic, old world charm fused with modern, innovative elegance, says an Indian female entrepreneur who has just launched this new “experiential” clothing range.
With every thoughtful stitch on carefully selected fabric, with every intricate detail on a single design, DressBio claims to weave the complexity of the contemporary woman in its clothing. The Founder, Rosie Gulati, switched a full-time travel job to pursue her passion for clothes and fashion and that’s where the journey of an entrepreneur started almost six years ago. Now, she is all set to launch the luxury fashion clothing label.
She said: "I am super thrilled and excited to officially announce the online launch of my brand DressBio. It's the ultimate experiential brand and a definition of modern art for me. I believe in keeping the contemporary style trending, and passionately design customisable collections for the empowered consumer base of women.
"We've been working tirelessly on every detail, every design and every idea of every single aspect to meet the luxury standards and keep up with the expectation of our potential customers."
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The brand will offer a wide range of collections, which will include customised apparel and accessories. The contemporary line features a neutral palette and free-flowing shapes like kaftans, wrap dresses, belted off-shoulder midis and plated jacket dresses for year-round versatility and re-wearability. Every outfit has a story behind it, reflecting Indo-Western fusion.
DressBio claims to be an ode to the ambitious modern woman and its founder says the debut launch collection, "Wild Beauty", has been inspired by the flower lotus.
The label pitches itself as an innovative and unique experiment in the field of high-end retail. As it is, this segment has suffered a lot due to the ongoing pandemic, so uplifting the market strategy and studying consumer behaviour became an important step for the firm ahead of the introduction of this new luxury fashion brand.