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New cricket tie-up bowled in with India v Australia World Test Championship Final at the Oval

New cricket tie-up bowled in with India v Australia World Test Championship Final at the Oval

The International Cricket Council (ICC) unveiled a new long-term partnership with worldwide logistics firm DP World for the worldwide expansion and growth of the game, coinciding with the ongoing India versus Australia World Test Championship (WTC) Final at the Oval Cricket Ground in London this week.

ICC said DP World will be its Official Global Logistics Partner starting with the five-day Test match final, which began on June 7, and includes all major ICC events in men’s and women’s cricket, including the Cricket World Cup, T20 World Cup and Champions Trophy. The tie-up is described as the first committed partnership for the ICC’s commercial rights cycle starting in January 2024 running until 2027.

Anurag Dahiya, ICC Chief Commercial Officer, said: “With our hosting of an increasing number of events in the upcoming cycle and an expansion into more markets, our logistical demands are growing in scope and complexity.

“We firmly believe that DP World is in an ideal position to help ICC meet these growing needs. Launching this partnership in such a landmark year for the sport is particularly exciting.”

As a Global Logistics Partner of the ICC, DP World says it will implement bespoke logistics solutions and events across its operations. The partnership will also cover opportunities to strengthen the bond between local communities and cricket, exploring avenues to support the ICC’s criiio programme for the development of cricket around the world, helping to deliver the game to all parts of the world and promoting the sport’s “positive impact on society at large”.

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From major international events to managing the smooth flow of equipment and infrastructure, DP World says it helps deliver cricket to people all around the world – from the cork in the balls to the linseed oil on the bat, across the spectrum of grassroots to professional cricket.

Daniel van Otterdijk, DP World Chief Communications Officer, said: “Our global partnership represents a shared commitment to driving the success of men’s and women’s cricket, breaking down barriers, and propelling the sport into a new era of innovation and growth.

“We are excited about the limitless possibilities that lie ahead, offering our smart logistic expertise, and the positive impact we can make together.”

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The ICC said the new collaboration coincides with cricket’s global growth strategy aspiring to deliver world class ICC events in more cricketing nations over the next few years. As the ICC event footprint expands, with countries such as the US and Namibia set to co-host future World Cups for the first time, DP World with operations in 75 countries across six continents is seen as uniquely placed to help meet the ICC’s growing logistical needs.

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