British Hindu Ritesh Nigam recently received a conciliatory response from fireworks manufacturer Black Cat Fireworks Ltd after voicing concerns over one of their products named after Goddess Lakshmi.
The incident occurred just as the diaspora gears up for Diwali on November 12 – the Hindu Festival of Lights, which often includes fireworks as part of the celebrations. Worship and prayers to Goddess Lakshmi – who represents auspiciousness and prosperity – is one of the most prominent and important features of the five-day festivities.
The concern over the use of Goddess Lakshmi as branding for the fireworks, sold at Costco in the UK, was raised by Nigam, who reached out to the manufacturer and explained the significance of the Goddess to the Diwali puja and suggested some changes while inviting dialogue.
In an email reply, company head Austin Brown apologised for any hurt caused, saying "it would never be our intention to cause any hurt or offense to anyone, or any culture".
"We understand that we have a duty to constantly evolve our knowledge in these areas and have taken your feedback on board. Please rest assured that we have fed back your concerns to our design and production team and can confirm that we will not manufacture or import any further items under the name ‘Lakshmi’," the email reads.
Brown also confirmed the Lakshmi product name would no longer be used, adding that they will “ensure that this item is replaced with something more appropriately named”.
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Nigam expressed appreciation for the company's willingness to listen and make changes after learning of concerns, stressing the importance of respectful dialogue on culturally sensitive issues.
He also lauded the respectful handling of the issue in a social media post: "I was gladdened that patience and wisdom prevailed to bring about positive change. Sometimes taking a respectful stand is enough to turn ignorance into understanding."
