The incident occurred just as the diaspora gears up for Diwali on November 12 – the Hindu Festival of Lights, which often includes fireworks as part of the celebrations. Worship and prayers to Goddess Lakshmi – who represents auspiciousness and prosperity – is one of the most prominent and important features of the five-day festivities.
In an email reply, company head Austin Brown apologised for any hurt caused, saying "it would never be our intention to cause any hurt or offense to anyone, or any culture".
"We understand that we have a duty to constantly evolve our knowledge in these areas and have taken your feedback on board. Please rest assured that we have fed back your concerns to our design and production team and can confirm that we will not manufacture or import any further items under the name ‘Lakshmi’," the email reads.
Brown also confirmed the Lakshmi product name would no longer be used, adding that they will “ensure that this item is replaced with something more appropriately named”.
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He also lauded the respectful handling of the issue in a social media post: "I was gladdened that patience and wisdom prevailed to bring about positive change. Sometimes taking a respectful stand is enough to turn ignorance into understanding."