Republik of Musik in association with Beyond Music & White Billionaire Records is all set with ‘Zaroorat’, a campaign for hope in the form of a song to be released across all streaming platforms on October 1.
The narrative of the upcoming song, which translates as necessity, has been headlined by veteran Indian actor Shatrughan Sinha and his actress daughter, Sonakshi Sinha. The father-daughter duo has come together for the first time for such a musical initiative.
The music video of ‘Zaroorat’ will feature Indian personalities from diverse fields, including Dr Kiran Bedi, Padma Vibhushan Dr Sonal Mansingh (Member of Parliament), Laxmi Agarwal, Laxmi Narayan Tripathi and Ani Choying Drolma. The forthcoming inspirational track has been penned by Shravan Pundirr and rendered by eminent artists such as Simran Choudhary, Ajay Keswani, Shruti Unwind and rappers Muhfaad and Violina. The song has been curated and directed by Varun Prabhudayal Gupta, Founder and Managing Director, Republik Of Musik, and Viral Motani, Founder, Beyond Music.
Shatrughan Sinha notes: “In the writer's words, "Zaroorat mein zaroori ho jaate hain" is the need of the hour. This is sound advice for the current state and the conditions that we're living under.
“The song gives expression to the pain of the people and how it can be eased. I am positive that we will tide through these difficult times and I am happy to have offered my voice – (audio and visual) to such a perceptive and creative initiative.”
Daughter Sonakshi adds: “Kudos to all the artists for executing the initiative of inspiring people to be resourceful and kind to each other.
“We are tackling big problems right now – economic slowdown, internal conflicts and tension at our borders. Now more than ever, it has become pertinent to lend a helping hand or a kind word or even a smile.”
Gupta and Motani issued a joint statement of gratitude to the father-daughter duo and a team of fabulous artists who powered the initiative with their selfless gesture.
“The message of ‘Zaroorat’ is to caption the answer to the suffering around us. The only way out is to anticipate the needs of others and have each others' backs,” they note.
by ‘iGlobal’ Desk