One of the UK’s leading Indian high fashion platforms, Aashni + Co, is behind orchestrating a Bollywood makeover for Hollywood.
The Notting Hill, London, based retail home of some of India’s top designers was roped in to dress the cast of Warner Bros’ ‘Tom & Jerry: The Movie’ for one of the film’s key scenes. For the live action-animation flick, the design house was brought on board to dress cast members Chloe Moretz, Pallavi Sharda and Colin Jost among others for a lavish scene. Being a part of the iconic movie version of the heritage animation has marked a major milestone in the Aashni + Co journey.
Aashni Anshul Doshi, Founder and Creative Director, Aashni + Co, said: “It feels surreal to be a part of such a major Hollywood film, that brings the iconic animated series that we all grew up with to the big screen. And for Aashni + Co to be recognised as the place to come for sourcing the best Indian designer collections, working towards a specific brief, is such a great acknowledgement of our work.
“Working with the creative team, we ensured all of the couture outfits were created in record time. Sometimes several of the same outfits were required, that usually take several months to create. We supplied outfits from some of India’s top designers and seeing the final creations on cast members such as Chloe Moretz on set was such a special moment for us. Now seeing the final look on screen gives me goosebumps!”
The ensemble cast was dressed in couture outfits by leading Indian designers such as , Anushree Reddy, Shyamal & Bhumika and Payal Singhal – all from the Aashni + Co fashion house.
Being associated with the cult animation series, one that is the reason behind so many happy smiles for decades, has been dubbed a moment of pride for the entire Aashni + Co team.
For the filmmakers, having the prominent South Asian and couture destination on board for the “wow-factor” scene was imperative.
The association began in the summer of 2019 and saw Aashni + Co working closely with the film’s stylist and creative team to consult, shortlist and curate the outfits for the film’s big fat Indian wedding sequence. In some cases, multiple pieces of the same couture outfits were made and delivered in record time, following which there were trials and fittings on the grandiose set at Warner Bros’ studio in Leavesdon, Hertfordshire.