Mumbai entrepreneur gets the royal treatment for women’s empowerment

Mumbai entrepreneur gets the royal treatment for women’s empowerment

Setting an example of leading women’s empowerment in India, Mumbai-headquartered fintech start-up LXME and its dynamic founder were featured in the official ‘Platinum Jubilee Pageant Commemorative Album’, released to mark the Queen’s Platinum Jubilee.

The prestigious keepsake charts the trials and triumphs of the British monarch’s 70-year reign alongside a select number of outstanding individuals and organisations from across the UK and the Commonwealth, including LXME for its women-centric vision.

Priti Rathi Gupta, Founder of LXME, said: “We are humbled and immensely honoured to have received this global recognition of all our efforts and tribulations in empowering Indian women.


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“At LXME, it has been our endeavour to simplify finance for Indian women and encourage them to take charge of their finance. This global recognition will enable us to demonstrate the advantages of greater equality, diversity, and inclusion in the financial and investments sector.”

As one of the select few Indian entrepreneurs invited for the Jubilee over the weekend, Gupta – dubbed a financial feminist – said she was proud to offer a unique value proposition for women.

LXME, named after the Hindu Goddess of wealth, is a woman-first financial platform focused on reducing the financial gender disparity in India. Founded in mid-2020, LXME simplifies money matters for women by creating and facilitating a community of women to engage in conversations that make them confident about gaining more control of their finances and learn from each other as they progress on their financial journeys.

LXME is run by a powerful team of women who have made it their life’s mission to create impact beyond measure, under Gupta’s leadership. The start-up aims to inspire a wave of financially fearless women independently managing their money and achieving their dreams. Targeting women across life stages, lifestyles and professions, LXME is dedicated to empowering women with the right knowledge and tools to take charge of their personal finances.


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Since the start-up launch, Gupta has reportedly led and inspired over 100,000 women towards building their financial acumen and financialisation of their small savings.

As a symbol of championing other women in leadership roles, the Jubilee album celebrates women leaders who meet that cut, especially in historically male-dominated industries. The book, which is the official publication celebrating the Platinum Jubilee Pageant, is produced by publisher St. James’s House and written by royal authors Robert Jobson and Katie Nicholl, with contributions by Tom Parker Bowles.

*Info: LXME

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